Home Page
/
Cases
/
Data-driven marketing

Data-driven marketing

We created a solution that helped optimize the customer base to get the most out of the customer data. This solution notifies the client about the services/goods, which they would likely buy, according to the gathered information.

20%

sales growth

200%

traffic boost

Don’t Fall Behind—Outpace Competitors!

Enhance Your Data Accuracy and Reporting. Secure your advantage with real-time updates and predictive insights before others catch up!

About the client

An international digital marketing and advertising agency, who created the first information platform built for marketers around the world.

Tech stack

Pandas

Pyspark

TensorFlow

PostqreSQL

Hadoop

Challenges & solutions

Challenge

Craft personalized buying journeys for the prospects.

Increase conversion across the entire customer lifecycle.

Get insights into the customer persona and create a more personalized approach to customer engagement.

Solution

Developed a platform, which:
‍
– monitors the period of time in which the client is the most likely to place an order;
– analyzes the sales histories of a specific client;
– helps to implement cross-selling;
– creates individual recommendations for each client, significantly increasing the likelihood of a sale, and, hence the company’s profit;
– integrated the platform with the other popular e-commerce platforms;
– implemented a system, which helps to download/upload data on the consumption of services by clients, dividing them into certain groups, according to the purchased services/goods;
– created a platform, which analyzes and identifies the periods, when the client is most likely to place an order. Based on this data, the customer can build his advertising campaign, thereby foreseeing what to offer to the client at the time of his purchase, hence increasing his lifetime value and loyalty.

They developed solutions that brought value to our business.

Jeremy Groves

CEO
ThinkDigital, Digital and Marketing Agency

How we provide data integration solutions

Step 1 of 5
Free consultation

It’s a good time to get info about each other, share values and discuss your project in detail. We will advise you on a solution and try to help to understand if we are a perfect match for you.

Step 2 of 5
Discovering and

One of our core values is flexibility, hence we work with either one page high level requirements or with a full pack of tech docs.

In Data Science, there are numerous models and approaches, so at this stage we perform a set of interviews in order to define project objectives. We elaborate and discuss a set of hypotheses and assumptions. We create solution architecture, a project plan, and a list of insights or features that we have to achieve.

Step 3 of 5
Solution development

The work starts with data gathering, data cleaning and analysis. Feature engineering helps to determine your target variable and build several models for the initial review. Further modeling requires validating results and selecting models for the further development. Ultimately, we interpret the results. Nevertheless, data modeling is about a process that requires lots of back and forth iterations. We are result focused, as it’s one of our core values as well.

Step 4 of 5
Solution delivery

Data Science solutions can be a list of insights or a variety of different models that consume data and return results. Though we have over 15 years of expertise in data engineering, we expect client’s participation in the project. While modeling, we provide midterm results so you can always see where we are and provide us with feedback. By the way, a high-level of communication is also our core value.

Step 5 of 5
Support and continuous improvement

We understand how crucial the solutions that we code for our clients are! Our goal is to build long-term relations, so we provide guarantees and support agreements. What is more, we are always happy to assist with further developments and statistics show that for us, 97% of our clients return to us with new projects.

Success stories

Check out a few case studies that show why VOLTERA will meet your business needs.

Healthcare

Data Science

Data Insights & Forecasting

Stock relocation solution

The client was faced with the challenge of creating an optimal assortment list for more than 2,000 drugstores located in 30 different regions. They turned to us for a solution. We used a mathematical model and AI algorithms that considered location, housing density and proximity to key locations to determine an optimal assortment list for each store. By integrating with POS terminals, we were able to improve sales and help the client to streamline its product offerings.

10% productivity boost 7% increase in sales

Mark S.

Partner Pharmacy network,

View case study →

Client Identification

The client wanted to provide the highest quality service to its customers. To achieve this, they needed to find the best way to collect information about customer preferences and build an optimal tracking system for customer behavior. To solve this challenge, we built a recommendation and customer behavior tracking system using advanced analytics, Face Recognition, Computer Vision, and AI technologies. This system helped the club staff to build customer loyalty and create a top-notch experience for their customers.

Christopher Loss

CEO Dayrize Co, Restaurant chain,

View case study →

Performance Measurement

The Retail company struggled with controlling sales and monitoring employees’ performance. We implemented a software solution that tracks sales, customer service, and employee performance in real-time. The system also provides recommendations for improvements, helping the company increase profits and improve customer service.

Amir R.

CEO, CEO Fashion Retailer

View case study →

Supply chain dashboard

The client needed to optimize the work of employees by building a data source integration and reporting system to use at different management levels. Ultimately, we developed a system that unifies relevant data from all sources and stores them in a structured form, which saves more than 900 hours of manual work monthly.