Data-driven marketing
We created a solution that helped optimize the customer base to get the most out of the customer data. This solution notifies the client about the services/goods, which they would likely buy, according to the gathered information.
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About the client
An international digital marketing and advertising agency, who created the first information platform built for marketers around the world.
Tech stack
Pandas
Pyspark
TensorFlow
PostqreSQL
Hadoop
Challenges & solutions
Challenge
Craft personalized buying journeys for the prospects.
Increase conversion across the entire customer lifecycle.
Get insights into the customer persona and create a more personalized approach to customer engagement.
Solution
Developed a platform, which:
– monitors the period of time in which the client is the most likely to place an order;
– analyzes the sales histories of a specific client;
– helps to implement cross-selling;
– creates individual recommendations for each client, significantly increasing the likelihood of a sale, and, hence the company’s profit;
– integrated the platform with the other popular e-commerce platforms;
– implemented a system, which helps to download/upload data on the consumption of services by clients, dividing them into certain groups, according to the purchased services/goods;
– created a platform, which analyzes and identifies the periods, when the client is most likely to place an order. Based on this data, the customer can build his advertising campaign, thereby foreseeing what to offer to the client at the time of his purchase, hence increasing his lifetime value and loyalty.
They developed solutions that brought value to our business.
Jeremy Groves
ThinkDigital, Digital and Marketing Agency
How we provide data integration solutions
Step 1 of 5
Free consultation
Step 2 of 5
Discovering and
In Data Science, there are numerous models and approaches, so at this stage we perform a set of interviews in order to define project objectives. We elaborate and discuss a set of hypotheses and assumptions. We create solution architecture, a project plan, and a list of insights or features that we have to achieve.
Step 3 of 5
Solution development
Step 4 of 5
Solution delivery
Step 5 of 5
Support and continuous improvement
Success stories
Check out a few case studies that show why VOLTERA will meet your business needs.
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Latest publications
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